Tell Us, We’ll Tackle It  will be rolled out by every County FA across the country and was designed to put further emphasis on the importance of reporting incidents of discrimination, reassuring people that it makes a tangible difference and that the updated process is simple and effective.

The FA has also created a video to outline its zero-tolerance approach, reiterating that there’s no place for discrimination in football, whether it’s online, in training, on the pitch or on the sidelines.

Alan Young, Bedfordshire FA CEO, said: “Tackling discrimination is one of our main priorities and it’s absolutely crucial that any spectators or participants who believe that they have been the subject of, or witness to, discriminatory abuse to report it to us. By doing this we can ensure that all incidents are rightly investigated.”

The updated reporting process and website means all completed online forms will be sent directly to the relevant FA and County FA staff so they can begin any investigation process immediately. It also includes clarity on the process and FAQs to assist with any further queries.

For more information or to report an act of discrimination head to www.TheFA.com/tellus